In today’s business world, you need to be competitive and resourceful in order to compete. The company may take a risk just for the benefits of the company, which is why the company thinks lots of ideas or strategies just like look for a celebrity to become an endorser to their product as a marketing strategy. When you already have the celebrity for endorsement, and they will wear products/items of clothing at events; and that product is produced by your company.
It will be seen by the media that catches their attention, and if the celebrity gets interviewed; and they will mention you and the product. This again will make sure your product gets noticed and brings in more sales. Through the endorsement you already have when the celebrity was interviewed, it is not enough for your marketing. You still need to do more for endorsements in order to compete more with other companies.
Media can be a big help for your company in marketing. Today, most people are spending lots of their time on social media, to gather ideas and, if they look for something like what to wear or eat, they use their social media to account for that. So the celebrity endorsements you already have will help others to gain an interest in your products and move you up in the marketplace. In the US, they use e-blast to notify the press, because it is the fastest, easiest, and most effective way.
This is basically a shortened press release in an email format. In the email, you need to have the subject line, headline, sentence about the celebrity connection with your product, as well as brief information about your company, and the product and service you have. And also add to your email if you have photos with the celebrity wearing your product, and endorser’s signature with your complete details.
It will grab the attention of the media immediately, when you include in your subject line in a short email, and make it sure that the celebrity’s name is included. This will be a big advantage if your celebrity endorsers have lots of followers in social media; they will see the product that you have, worn by your celebrity endorser. If that picture of the celebrity wearing your product gets lot of likes and views, it will easily be picked up by the media. Continue reading on http://www.financialexpress.com/industry/companies/celebrity-endorsers-brands-set-their-hearts-on-ranveer-singh-heres-why/404042/
It will be a big help for your marketing. It is easy to catch the attention of media through your celebrity endorsement; much more your celebrity is a big star, because whatever they do, what they wear, what they eat, the media will always follow and observe that celebrity. Undeniably, a celebrity can be a huge influence on consumer behavior, and if the media covers your celebrity endorsement, you will rest assured that it will likely send buyers and consumers directly to your doorstep. You also you need to have a social media account of your own, for your marketing process. Put all the information about your company, and the picture of the celebrity endorser you have that wearing your product.